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Web Design - Search Engine Optimisation - Social Media Service

We are
Brightbox Marketing

>What We Can Do For You<
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Website Design, SEO and Social Media Services

Brightbox Marketing is a London Web Design and Web Development company providing corporate web site design, SEO (search engine optimisation), hosting, eCommerce and design services to clients across the UK.

London Web Design

We are professional web designers and we specialise in developing unique website designs that accurately and effectively promote our customers’ businesses to the online market. We have extensive experience of creating websites for a variety of different businesses and all of our designs are created to be extremely search engine friendly with the flexibility to be updated and incorporate social media management and ongoing search engine optimisation.

Search Engine Optimisation

Search engines only list web pages that they find relevant to a specific keyword, therefore you must make sure that your website is such a site. This is where we come in with our SEO services. We have worked with a number of different companies within different sectors in business and have always demonstrated a successful outcome and in the majority of cases this results in a number 1 position on Google for the clients desired keyword or keyphrase. This is because we understand search engines and how their algorithms work.

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Please feel free to look at this in more detail by browsing our SEO page but suffice to say the success of your SEO marketing can effect the complete success or failure of a company in business today. It is therefore imperative that you employ the services of a company that can demonstrate a vast number of success stories within this field, an issue we have absolutely no problem with.

Contact Us

Please feel free to contact us without obligation, we have no doubt should you employ our services you will be able to sit back and watch your search engine rankings grow, your visitors increase and your business soar. Please call 0208 978 3767 or email enquiries@brightboxmarketing.co.uk.

Our Work

Check out samples of our work!

Hepsupplies
E-sheesh
Stonewall Football Club
Kenton Cricket Club
The Archer Academy
Sasti
Fast Flowers
Gutlin
Leaks and Blockages Ltd
Bespoke Wardrobes
OM Security Ltd
Independant Family Mediation
Atlantic Plumbing
Andy Gardner Tree Care
Kool Kids Childminding
Frames Direct

Organic Search Engine Optimisation

Search engine optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.

aol-logoSearch engine users are some of the most qualified and motivated visitors to any website on the internet. After all, they take the initiative to hunt for online resources on a certain topic and then they have clicked on a link to a website to learn more.

If a website is optimised correctly it will result in the website receiving targetted quality traffic coming to it, thereby boosting the chances of generating sales via the internet.

At Brightbox Marketing there are 3 phases to SEO:

  1. Google-logoKeyword Analysis
  2. On-Page Optimisation
  3. On-Going Optimisation

Keyword Analysis

Keyword Analysis is the starting point for SEO and is the most important phase of the SEO process. It is imperative to pick the right keywords/phrases for the website being optimised as this will generally dictate the success or failure of the SEO campaign. By understanding what queries qualified visitors to a website type into search engines we can target the right type of traffic to that website.

On page Optimisation

On-page SEO is important for search engines to determine what to rank your business’ website for. When undertaking on page SEO for any website we amend or add the following:

  • Meta tags
  • ALT tags
  • H1 tags
  • bing-logoURL structure
  • Internal linking strategy
  • Content
  • Keyword density
  • Site maps
  • Usability and accessibility

On going SEO

Ongoing SEO services are required by companies who want to edge ahead of their competition. There are a number of reasons to engage in an ongoing SEO campaign one being the constant changes made by Search Engines such as Google who are always trying to bring out new and innovative products to improve the integrity of search.

ask-logoOngoing SEO is necessary because the search engine industry changes often. In 2013 alone, Google released the following updates: February and March 2013: Panda Updates, May 2013: Penguin 2.0 Unveiled, August 2013: Hummingbird 1 rolled out. By employing an ongoing SEO strategy with Brightbox Marketing we will make the relevant changes and updates to your website to fall in line with the search engine’s algorithm change.

It has also been noted that search patterns may change over time and people may be using different terms to find a particular product or service via Search Engines. If this happens to your website as a Brightbox customer we identify the changing search terms and recommend relevant amendments to your website allowing the site to target the new search terms.

yahoologoAdvantages of On-going optimisation include:

  • Regular review and analysis of analytics
  • Changes made in accordance with analytical findings
  • Content building and tweaking to help increase chances of being found
  • Regular reporting and review to ensure goals are being obtained or at least going in the right direction

An ongoing Seo campaign also includes a link building strategy. Link building is not just important for search engine optimisation, in fact link building has multiple benefits that can boost online profits. Here are some of the benefits of link building:

  •  altavista-logo 2Quality links boost your search engine rankings
  • Quality links bring direct visitors to your site
  • Quality links attract more quality links

Legality of the process

The Search Engine Optimisation process undertaken by us is legal and done using ethical means also known as white hat.

Our Experience

alltheweb-logo 2Becoming competent at Search Engine Optimisation takes time and is an art that needs to be learnt and exercised regularly. Each search engine has a different ranking algorithm and these can change which needs to be matched in order to maintain top positions on the search engines.

Our team optimises sites across a broad spectrum of industries and services. We therefore have the hands on experience needed to achieve the desired results for our clients.

Free SEO Report

This is a FREE report to analyse the performance of your website for a given keyphrase.

The report includes a variety of useful information and structured recommendations to improve the overall effectiveness of your website.

The report analyses the sites that are listed within the top 10 results for the keyword you have chosen and matches your site against those 10 within the search engine you would like to rank for.

The report will analyse approximately 50 factors and will tell you which ones you have passed and which ones you have not. For the factors that have failed the report will tell you exactly what you need to do in order to pass in detail.

Free? What’s the catch?

There is no catch this is a genuine offer, we simply hope that once you have seen how we can analyse your site you will look to place your optimisation business with us. There is absolutely no stipulation for you to do so however.

To receive your free report please fill in your details below and submit.

Social Media Marketing

What is Social Media

The emergence of social media has completely transformed the way that we can communicate with the mass market. Unlike traditional media that will broadcast one programme to a large number of people, social media allows a narrowcast of a large number of programmes to individuals. This is done in a far more subtle way though, with inclusion of the individuals. Therefore a totally different approach must be taken to reach these people.

Basically, social media can be defined as people having conversations online. These conversations are delivered through channels like: blogs and micro blogs; online chat; social networks and social bookmarks; RSS feeds; message boards and podcasts; photo and video sharing sites; and wikis to name just a few! It is easily accessible to anyone with Internet access, opening doors for organisations to increase their brand awareness and facilitate conversations with the customer. Additionally, social media serves as a relatively inexpensive platform for organisations to implement marketing campaigns. Organisations can receive direct feedback from their customers and targeted markets.

Social Media dismisses authority, secrecy and hierarchy. Therefore people may share their opinions regardless of their upbringing, culture, social status, race, colour or creed and more importantly, can discuss these opinions that will further enlighten many truths and dispel any myths.

Social media gives businesses the opportunity to build loyalty and customer confidence in their products and services that they sell. Basically, People want to buy products and services they know and trust from sources they know and trust. Beware though, because social media can have the opposite effect if not done correctly!

How will Social Media Networking help my site traffic grow?

62% of adults worldwide use social media. Experienced social marketers can see the influence this has had and have statistics of 91% seeing an improvement in website traffic due to social media campaigns. With a staggering 79% generating quality leads.

How do I get involved in Social Media Networking?

Working with social sites is similar to working with the media. Give them a good enough story, secret, tip, or resource that they can sink their teeth into and you’ll have an army of talkers spreading the word about you and your business. This translates into referrals, which convert into sales. So even if you reach less people through social networking, your conversions will be far higher.

How does Social Media Networking dovetail with SEO?

As more and more internet users begin to use tags to find information (a tag is a keyword that a human associated with a website, vs. a keyword that a search engine attributes to a website), Search Marketing professionals cannot ignore the growing dominance of the social networks.

But the added, and perhaps more exciting bonus, is that while you grow in popularity with social networks like Facebook and Twitter, your search rankings will continue to increase as a result! Your popularity signals Google that you are an authority in your market according to your human audience.

Contact us to see how we can help you with your social media needs.

Social Media Rate Card

More and more small and medium size businesses are becoming aware of the power of social media as a tool to reach new and existing customers in a dynamic and engaging way. However most companies of this size lack the time to efficiently implement their social media profiles so the campaigns are either not managed effectively or the day to day running of the business can suffer as a result of spending too much time in this area. This is where Brightbox Marketing can help by taking the burden away and manage the profiles on your behalf.

Please see below our rate card for our social media packages.

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