Search engine optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.
Search engine users are some of the most qualified and motivated visitors to any website on the internet. After all, they take the initiative to hunt for online resources on a certain topic and then they have clicked on a link to a website to learn more.
If a website is optimised correctly it will result in the website receiving targetted quality traffic coming to it, thereby boosting the chances of generating sales via the internet.
At Brightbox Marketing there are 3 phases to SEO:
- Keyword Analysis
- On-Page Optimisation
- On-Going Optimisation
Keyword Analysis is the starting point for SEO and is the most important phase of the SEO process. It is imperative to pick the right keywords/phrases for the website being optimised as this will generally dictate the success or failure of the SEO campaign. By understanding what queries qualified visitors to a website type into search engines we can target the right type of traffic to that website.
On page Optimisation
On-page SEO is important for search engines to determine what to rank your business’ website for. When undertaking on page SEO for any website we amend or add the following:
- Meta tags
- ALT tags
- H1 tags
- URL structure
- Internal linking strategy
- Keyword density
- Site maps
- Usability and accessibility
On going SEO
Ongoing SEO services are required by companies who want to edge ahead of their competition. There are a number of reasons to engage in an ongoing SEO campaign one being the constant changes made by Search Engines such as Google who are always trying to bring out new and innovative products to improve the integrity of search.
Ongoing SEO is necessary because the search engine industry changes often. In 2013 alone, Google released the following updates: February and March 2013: Panda Updates, May 2013: Penguin 2.0 Unveiled, August 2013: Hummingbird 1 rolled out. By employing an ongoing SEO strategy with Brightbox Marketing we will make the relevant changes and updates to your website to fall in line with the search engine’s algorithm change.
It has also been noted that search patterns may change over time and people may be using different terms to find a particular product or service via Search Engines. If this happens to your website as a Brightbox customer we identify the changing search terms and recommend relevant amendments to your website allowing the site to target the new search terms.
Advantages of On-going optimisation include:
- Regular review and analysis of analytics
- Changes made in accordance with analytical findings
- Content building and tweaking to help increase chances of being found
- Regular reporting and review to ensure goals are being obtained or at least going in the right direction
An ongoing Seo campaign also includes a link building strategy. Link building is not just important for search engine optimisation, in fact link building has multiple benefits that can boost online profits. Here are some of the benefits of link building:
- Quality links boost your search engine rankings
- Quality links bring direct visitors to your site
- Quality links attract more quality links
Legality of the process
The Search Engine Optimisation process undertaken by us is legal and done using ethical means also known as white hat.
Becoming competent at Search Engine Optimisation takes time and is an art that needs to be learnt and exercised regularly. Each search engine has a different ranking algorithm and these can change which needs to be matched in order to maintain top positions on the search engines.
Our team optimises sites across a broad spectrum of industries and services. We therefore have the hands on experience needed to achieve the desired results for our clients.