With so many internet users now accessing the internet through a mobile device it is imperative that if you are serious about your online presence you make sure that you create a mobile presence for your company.
The increasing popularity of smartphones only underscores this emerging trend. Last year saw iPhone sales doubling while the worldwide sales of smartphones shot up by 24%, and by the end of 2011 they were outselling PCs.
You may say that normal website designs are accessible on mobile devices and you would be right but non-mobile sites are difficult to access from mobile devices. They are generally rich in content, usually including flash and video content, and do not render correctly on a mobile platform.
By not making available a mobile version of your site you take the risk of giving potential customers a poor user experience and this usually results in losing the customer to a competitor.
You also need to know that Mobile Search is for Mobile Sites, this means that when searching on a mobile device the query accesses a separate index maintained for mobile content. As there is less competition within this field there is a far better chance of ranking higher for search terms than within normal organic search should you create a mobile presence for your website.
Mobile marketing is growing at an unbelievable rate, and doesn’t show any sign of slowing down. By 2013, it’s estimated that more people will browse the web from mobile devices than from desktop or laptop computers. That’s less than a year away, so do not wait get in the mobile game now, you and your site will be the winners at the end of it.
Please feel free to call us on 020 8978 3767 without obligation and we will be happy to speak to you about a mobile design for your website. Alternatively please email firstname.lastname@example.org